Back from the World Cup, and to prove I actually went and not just pretending as an excuse not to blog for a couple of days here's my ticket - with my company's names slightly changed.
Yep - I saw THE match of the World Cup so far (if you happen to be into that sort of thing - which I ain't). Argentina took on and slaughtered Serbia & Montenegro, which was interesting seeing as how Serbia has so recently been such an expert at slaughter.
The Corporate Hospitality was shockingly exuberant - A PR girl for every Corporate slob, tons of top nosh, big leather seats just a couple of metres from our dining tabel - freebies including caps, document pins and a very fine World Cup commerative wrist watch - Lovely.
Do I feel guilty about being there? A bit, but it was an experience and I did work quite hard on the Thursday night and Friday morning - evening fielding urgent marketing calls upto and during the match.
An example of an urgent marketing call:
My colleague: "Herge, Boring industry magazine monthly have a deadline for that PR piece you promised months ago in just over 10 minutes; have you sent it?"
Me: "Not quite."
My colleague: "Er, how far have you got with it?"
Me: "I thought about it in the shower this morning."
My colleague: "Right, well that's just brilliant. What we gonna do?"
Me: "Just use the one we sent out at Christmas, change the reference point to the World Cup, change the quotation from the Marketing Director to the Sales Director and send a snap of the product from an alternative angle; job done."
My colleague: "Do you think that'll work?"
Me: "Usually does; hold on...."
My colleague: "What? what happened?"
Me: "Sorry, I was just being passed another glass of champagne."
Yep, what a wanker I am, or 'Wichser' as I was often refered to when I was out there.
I did see a shop called 'Pohland', which from a purely moronic Englishman abroad point of view I found hilarious.
Wormland wasn't quite as funny.
Argentina 6-0 Serbia & Montenegro